Neil Patel, Co-Founder at Crazy Egg shares his insight regarding successful Facebook marketing strategy.
Almost all Internet users do 2 things on a regular basis: They use search engines. They use Facebook. As a marketer or business owner, one of your biggest jobs is to funnel people from other websites to your own. You can achieve this with an ad campaign on search engines, hoping for a high click through rate. Ideally you target market ad copy in social media as a component of your advertising campaigns.
Your target audience hangs out in various parts of the web, but a huge percentage of any target audience uses search engines and Facebook. An online ad has a huge opportunity to succeed in a social media platform. That’s why they are so important, and why we pay so much attention to SEOand social media marketing. Because, once you’ve found your target audience, it’s just a matter of finding a way to get your content in front of them. On Facebook, there’s a few ways to do that. The main way (and by far the most effective) is to advertise.
This goes for just about all social networks. It’s why social media advertising spending continues to grow every year. It's a lead magnet for your target market when done right. (Click here to read more.)