Social media is the fastest growing trend in the history of the world. This sector has grown faster than the internet itself. Within the first 10 years of being publicly available, the internet managed to gather roughly 1 billion users.

• What are you hoping to achieve through social media marketing?

• Who is your target audience?

• Where would your target audience hang out and how would they use social media?

• What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.